The Marketing Observer

Revised CV

Just noticed that my old Curriculum Vitae is still on the blog - it's now over 2 years old and has therefore missed an important part of my recent life.

So here it is:

Download MPCV_may07.doc (49.0K)

A new role

I have been busy on the job front and am now the new business partner at Logan Tod & Co!  Hence the lacking of posting to the blog.

Logan Tod & Co specialise in what I would call "website conversion optimisation"!   This means that we work with clients to maximise the value they derive from their website, by improving the number of actions (eg brochure request or purchases) that the site generates.  This is done by using top notch analytic tools like Hitbox and running A/B testing to constantly improve responses.

I am delighted to join them and think it will be both great fun and an intellectual challenge.  Watch this space!

Curriculum Vitae

Have just added my CV if anybody needs it

http://mark_pinkerton.typepad.com/Curriculum_Vitae/markpinkerton_cvm_mar05.doc